LEGO and Nintendo Team-Up to Take Brick-Building to the Next Level
Following recent rumours, LEGO and Nintendo have teamed up to bring us new Super Mario LEGO sets, with a twist which is being described by both parties as a “re-imagining”. This new collaboration will launch a new product line that mixes the creative world of LEGO with some brand new interactive features never seen in the LEGO franchise before.
The team-up with Super Mario couldn’t be a more natural partnership, as these interactive sets essentially lets us build our very own Super Mario levels and bring them to life. You cannot only build your own real levels, but you’ll collect coins, topple enemies and celebrate by reaching the iconic end of level flag pole. LEGO has also been a perfect toy for all generations and perhaps none has been more suited then the combination of LEGO and Super Mario.
Julia Goldin, Chief Marketing Officer and EVP of the LEGO Group had this to say on the exciting collaboration “With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”
While Takashi Tezuka, Executive Officer and Game Producer of Nintendo added “The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”
The Super Mario LEGO sets will be available at retail stores later this year, with pricing and further information to be detailed at a later date. Are you excited at picking up one of these LEGO sets? Let us know across our social media channels.