Gaming Mechanics Sink to New Lows in NBA 2K20 Trailer (Suitable for 3 Year Olds)
This is a train that I’ve never jumped on before, at least from a writing perspective, though I’ve always looked in from afar wondering how much big companies will try to get away with. But a recently released trailer for NBA 2K20 has reached a new level of low for gambling mechanics for full-priced games.
The video which has now been unlisted by 2K, is not only filled with microtransaction enticements, but also features paid “influencers” poorly acting surprised when they get rare loot, which by the way, those videos where you see some of the more well known YouTube “influencers” opening loot boxes and Ultimate Team packs, they have their chances of acquiring rare items increased by the publishers that pay them to act surprised.
However, we also see gambling machines, roulette wheels and more in the trailer, which almost feels like this video was created as a middle finger to those that have been vocally against the rise of gambling mechanics in recent times. And the worst part of these gambling mechanics that will feature in NBA 2K20 and other games alike, is that the game has a PEGI rating of 3 years. Meaning that this game which features heavy gambling mechanics is suitable (apparently) for your 3 year old child, niece or nephew.
I know this is a game and you’re not walking into the bookmakers, but these kinds of mechanics is almost grooming young, easily influenced minds to the world of gambling and if this carries on, if companies continue to think that gambling mechanics are acceptable for 3 years and up, how far will they go to earn even more money?
I was initially going to feature the original trailer, but as already mentioned, 2K has since removed that video, so it seems that the pressure is already starting to mount up. But this isn’t just a 2K problem, other companies such as EA, Activision and more continue to push the boundaries of what is acceptable. So instead of the original trailer, I’ll feature two videos from Jim Sterling and Angry Joe.
What do you make of this issue? Are publishers going too far or is it a load of fuss over nothing? Let us know across our social media channels.