Kevin Butler Returns to PlayStation with New Ad Campaign (And Its Epic!)

Since late last week, concerns grew over the possibility that PlayStation icon and resident Vice President, Kevin Butler, had quit Sony (gulp!).  But fear no more kids, as the official US PlayStation Blog has confirmed that the eccentric executive is back, and it’s in dramatic style to say the least.

Back from his four-day retirement as Sony put it; Smith makes the elaborate return with a brand-new campaign, entitled “Long Live Play”. The new campaign will be rolling out on various websites, TV networks, retailers, and numerous social networking sites.

Vice President of Product Marketing, Scott Steinberg, said:

It’s our way of inviting all gamers to come and join the PlayStation Nation. When we say there’s never been a better time to join, we mean it. With games like Resistance 3, UNCHARTED 3: Drake’s Deception, The ICO & Shadow of the Colossus Collection and more on the horizon, PlayStation is committed to creating a AAA software line-up that real gamers can get excited about.

Steinberg continued by saying:

We are committed to the continued expansion of the types of services and content that have made the PlayStation name synonymous with interactive entertainment and hope that through the “Long Live Play” campaign our dedication to you, the PlayStation fans, truly shines through.

Check out this brand-new TV advertisement, debuting the “Long Live Play” campaign. And it comes as no surprise that Butler is back in top-form. Long Live PlayStation.

The previous campaign that was fronted by Butler was titled “It Only Does Everything”. The PS3 has since sold over 50 million units worldwide.

 

Source: PlayStation Blog US